We live in a world of saturation news coverage across traditional media and digital news platforms, besides billions of social media posts a day. In all this cacophony, the only way your message has a hope of standing out is if it is conveyed in an interesting manner that will resonate with the right audiences.
Content is not just King, but actually lies the heart of the success or failure of any communication campaign. And when it comes to strategizing, creating and curating content, no other firm in India can boast of a track record like that of The Source, when it comes to content creation and curation.
From web and social media content, specialized newsletters to newspaper supplements, from coffee table books to Annual Reports to audio visuals, the Content team at The Source has done it all.
Perhaps the finest testimony to our content abilities is the fact that when India’s largest news organisation – the Times of India Group – wanted to create an industry champion for real estate, it turned to The Source. We helped the TOI strategize and conceive Times Property–a weekly supplement aimed at real estate buyers and sellers– and then designed and edited it for them, on an outsourced basis, for 15 long years.
The success of Times Property – the brand fetches revenues of hundreds of crores a year – was followed with a slew of publications for the Times group, including ET Realty and Times Motoring. Along the way the team also handled several other publications for publishers, including Every Tuesday, a weekly focusing on arts and culture and three weekly supplements for Afternoon Despatch and Courier, Mumbai’s leading mid-morning tabloid.
We have also edited/authored 13 books for a variety of organisations ranging from Konkan Railway Corporation and Maharashtra State Road Development Corporation in the public sector, Edelweiss Financial Services in the private sector and Dr. Ambedkar Vaidyakiya Prathisthan in the social sector.
We have also produces several corporate films and our team was a part of the two part documentary on the evolution of clothes ‘Wastralay’ commissioned by Doordarshan and directed by renowned film maker Neeraj Pandey.
Just how important is Corporate Reputation? We would venture to say that it is perhaps even more important than a company’s P&L statement. A loss-making company could still enjoy fabulous valuations, provided it enjoys a great reputation. On the other hand, a dent in corporate reputation could not only serious affect the valuations of a hugely profitable company but could also threaten its very existence if corrective action on the reputation front is not taken.
As Warren Buffet once famously pointed out, Corporate Reputation is hard won and easily eroded. In today’s hyper-connected world of social media scrutiny and online activism, protecting your reputation is even tougher.
So, whatever your corporate vision or your business goals; if you are about to announce a merger or divesture; whether you want to engage with regulators, shareholders or employees, you need a solid communications plan that has been crafted by a team with experience and expertise. You need to talk to The Source.
With a combined experience of over 100 years, our team members have designed and executed many campaigns that have built enduring corporate reputations. Our expertise has also helped dozens of our clients to walk away from potentially existence-threatening crises with their reputations intact, if not enhanced.
In an age of hyper-scrutiny by traditional and social media, one careless word can destroy hard-earned reputations.
Based on our rich experiences in Indian and global media environments, our Media Training service is designed to make corporate executives aware of the pitfalls while communicating and coaching them in ways to avoid them.
Full of tips, case studies and mocks, our media training modules ensure that corporate leaders have a thorough understanding of communication processes and will never be caught by surprise while facing the media.
Part of this training process is also establishment of organization-wide protocols to be followed when faced with hostile media queries. In our experience, such protocols, once put in place and followed, significantly reduce the risk of a communications crisis developing.